FB Tracker
Attribution by ID, not by name
Each sale is tied to the campaign, ad set and ad IDs that brought the buyer, even through external checkouts that only return UTMs. Renaming a campaign never breaks your numbers.
For digital product sellers running Meta Ads
Know exactly which ad made each sale.
FB Tracker connects every sale from Stripe, PayPal, Hotmart and Kirvano to the Meta campaign, ad set and ad that brought the buyer, sends complete conversions back to Meta through the Conversions API, and shows your real profit after platform fees.
Built and used every day to run a digital products business selling in several countries and languages.
Net revenue$ 12,480after platform fees
Meta spend$ 7,150with taxes
Profit$ 5,330ROAS 1.75
CampaignSalesProfit
Course launch · US42+$ 2,140
Evergreen ebook · BR31+$ 860
Templates bundle · UK6−$ 180
Workshop · DE4+$ 110
Everything a Meta Ads seller needs, in one place
Complete Conversions API events
Purchases reach Meta with fbc, fbp, the buyer's real IP and browser, email, phone and external ID, recovered from the visit on your landing page. Better match quality means better optimization.
Real profit after fees
Revenue comes straight from Stripe, PayPal and Kirvano with their actual fees; ad spend comes from Meta with taxes. Daily and per-campaign profit, in your currency.
Checkout, bumps and funnels
Fast checkout with order bumps, one-click upsells and downsells, Stripe, PayPal and PIX, and abandoned-checkout recovery emails.
Members area
Courses and ebooks delivered automatically after purchase, in the buyer's language, with magic-link access and bonuses per product.
Landing pages and real-time view
Pre-sell pages on your own domains with tracking built in, plus a live globe of who is on your pages and which country is buying right now.
How it works
- ConnectLink your Meta ad accounts and payment platforms. Add one script to your pages.
- TrackVisits, checkouts and purchases are matched to the exact ad, on the server.
- DecideSee profit per campaign, ad set and ad, and scale what actually makes money.
AI built in
Campaign analysis that explains why results changed, creative and product generators, and multi-language versions of your pages and products. We are expanding these features with Claude.
FAQ
Who is FB Tracker for?
Creators and small companies selling digital products (ebooks, courses, templates) with Meta Ads, in one or many countries.
Do I need to change my checkout?
No. FB Tracker works with Stripe, PayPal, Hotmart and Kirvano, and also offers its own checkout if you want bumps and upsells.
How do I get access?
We are onboarding new customers in small groups. Email [email protected] and tell us about your business.